WizLeads VS

LeadMagic

Looking for the best LeadMagic alternative?

Why users prefer WizLeads?

44% more emails

per 1,000 leads?

670 verified-valid addresses against 464 on identical input. Highest output of all 7 finders tested. See the benchmark

Cheaper verification

per 10,000 emails?

$12 on WizLeads vs $50 on LeadMagic. Both include catch-all verification.

Sales Nav Scraping

no account needed

Scrape Sales Nav without connecting your profile. No cookies, no credentials, no risk to your account.

Smart Link Splitting

past the 2,500 cap

LinkedIn caps every search at 2,500 results. WizLeads splits the big searches smartly, so even a 50k-lead segment comes back whole.

Where LeadMagic falls short

Sourced from G2 reviews, LeadMagic's own website and our 1,000-lead benchmark See the benchmark

206 fewer valid emails per 1,000

On identical input, LeadMagic returned 477 emails of which 464 passed neutral verification. WizLeads returned 670. Across a 10,000-lead list that is 2,060 prospects you never reach. See the benchmark

No rollover on the entry plan

Credits carry forward on Essential and above, but the Basic plan expires at the end of each cycle. Whatever you do not spend at the entry tier is gone.

Verification is a second, billed step

LeadMagic charges 1 credit per valid email found, then 0.25 credits per address to validate it. On our run, 13 of the 477 addresses it returned failed independent verification, so a clean list means a second pass you pay for.

Billing and cancellation complaints

G2's aggregated dislikes for LeadMagic list unresponsive support during cancellation, unclear cancellation status, and unexpected charges after the fact. One reviewer reported being billed for months without using the product.

Why WizLeads is the best LeadMagic alternative for email enrichment

Cheaper verification

Verification costs half a credit, so the $99 Agency plan covers 80,000 addresses. LeadMagic charges 0.25 credits per validation and its $99 Essential plan carries 5,000 credits, which covers 20,000. Same spend, four times the capacity.

SEG detection on every row

Every row comes back tagged with its mailbox provider and any Secure Email Gateway in front of it — Proofpoint, Mimecast, Barracuda and more. Gateways answer SMTP probes differently than the mailbox behind them, so you know which addresses need careful sending before you burn a domain.

Account-less Sales Navigator scraping

WizLeads pulls Sales Navigator searches server-side with no LinkedIn account attached — no extension, no session cookies, no daily quota. Enrichment and scraping run on the same credit balance instead of two vendors.

More usable data from the same list

The number that decides campaign size is verified-valid emails per 1,000 leads. WizLeads returned 670 to LeadMagic's 464 on identical input — 44% more contactable prospects from the same sourcing effort. See the benchmark

4 areas where WizLeads dominates LeadMagic

WizLeads

Delivered 670 emails from 1,000 leads with every one passing independent verification. Verification runs in the same pass as enrichment, so an address that cannot be confirmed is never returned and never billed.

LeadMagic

Returned 477 emails on the same list, of which 464 passed neutral verification. That is 206 fewer usable addresses per 1,000 leads than WizLeads. See the benchmark

WizLeads

3 credits per found email on the Freelancer quarterly plan works out to $0.0089 per email, and unused credits roll forward for three months. Pricing goes as low as $0.0036 per found email on higher plans.

LeadMagic

One credit per valid email. Essential is $99 a month for 5,000 credits ($0.0198 each); the $249 Growth plan brings 20,000 credits and a $0.0124 rate. LeadMagic only deducts credits on successful results, which is the right model.

WizLeads

Verification runs inside enrichment. An address that cannot be confirmed is never returned and never billed, so 670 found meant 670 valid.

LeadMagic

Finding and validating are separate endpoints on separate meters: 1 credit per valid email, then 0.25 credits per validation. Verifying 10,000 found emails adds 2,500 credits on top of the 10,000 you already spent.

WizLeads

Scrapes Sales Navigator server-side with no LinkedIn account attached, then enriches and verifies the same rows on one credit balance. Enrichment and verification also run on their own — upload a CSV of contacts you already have, or call the REST API documented at wizleads.io/api from Clay, n8n, Zapier or Make. Scraping is one way in, not the only one.

LeadMagic

An API-first enrichment layer with 15+ endpoints. It enriches rows you supply; building the Sales Navigator list is a separate tool in the stack.

We tested LeadMagic and 5 other finders on the same 1,000 leads

Every finder received identical input: first name, last name, company domain. Full methodology in the Email Enrichment Benchmark 2026.

WizLeads

670 / 1,000

633 / 1,000

587 / 1,000

517 / 1,000

LeadMagic

464 / 1,000

418 / 1,000

259 / 1,000

Finder	Emails found	Valid	Invalid	Find rate (valid/1,000)	SEG tag
WizLeads	670	670	0	67.0%	Yes
Wiza	671	633	38	63.3%	No
Findymail	615	587	28	58.7%	No
TryKitt	537	517	20	51.7%	No
LeadMagic	477	464	13	46.4%	Flag only
IcyPeas	434	418	16	41.8%	No
Prospeo	270	259	11	25.9%	No

LeadMagic placed fifth on net output. Its API surface is broad, but on this list it returned 206 fewer usable emails per 1,000 leads than WizLeads. See the benchmark

What makes WizLeads the best
LeadMagic alternative — a deep dive

	WizLeads	LeadMagic
Valid emails per 1,000 leads	670	464LeadMagic returned 477 emails, of which 464 passed neutral verification.
Cost per found email	As low as $0.0036WizLeads charges 3 credits per found email. The Kingpin quarterly plan is $1,199 for 1,000,000 credits, an effective $0.0012 per credit, so a found email costs $0.0036.	As low as $0.0085One credit per valid email. The Ultimate plan is $849 a month for 100,000 credits, an effective $0.0085 per credit. On the $99 Essential plan the same email costs $0.0198.
Cost per phone number found	As low as $0.12WizLeads charges 100 credits per mobile number found, worldwide, which is $0.12 at the Kingpin quarterly rate.	As low as $0.042LeadMagic charges 5 credits per valid mobile. At the Ultimate plan rate of $0.0085 a credit that is $0.042 a number, and $0.099 on the $99 Essential plan.
Personal email enrichment	As low as $0.006	As low as $0.017LeadMagic's Personal Email Finder costs 2 credits per email found, which is $0.017 at the Ultimate plan rate.
Catch-all resolution	Yes	Yes
Team accounts	No	Yes (up to 20 seats)
API access	Yes	Yes
SEG detection	Yes	Flag onlyLeadMagic's email finder returns mx_security_gateway as true or false. The gateway vendor name and type come only from its separately billed validation endpoint.
Sales Navigator scraping	Built in	No
Integrations	Clay, Zapier, n8n, Make via APIWizLeads exposes a REST API, documented at wizleads.io/api, that Clay, Zapier, n8n and Make call over HTTP rather than through a native connector.	Clay, Apollo, Smartlead, Zapier (native)

True cost comparison

What you actually pay to deliver 10,000 verified emails

WizLeads

Freelancer Quarterly

$89 per quarter — 30,000 credits ($0.00297/credit)

30,000 credits — 3 per email found
Catch-all verification included
SEG detection included
Credits roll over for 3 months

Cost for 10K emails: $89

LeadMagic

Growth

$249/mo — 20,000 credits (1 credit per valid email)

20,000 credits per month
Catch-all verification included
Gateway flag, not vendor name
Credits roll over for up to 2 months

Cost for 10K emails: $124.50

Same charge-on-find model, different rate and different plan sizing.
WizLeads bills 3 credits per email found and nothing on an empty lookup. On the Freelancer quarterly plan that is 10,000 × 3 = 30,000 credits for $89, or $0.0089 per email.
LeadMagic bills one credit per valid email and also charges nothing on a miss. On the $249 Growth plan, 20,000 credits works out to $0.0124 per email, so a 10,000-email job consumes 10,000 credits worth $124.50.

Where LeadMagic is better

Job-change detection and employee finder. LeadMagic runs several endpoints off one key, and two of them have no WizLeads equivalent: a job-change detector that flags contacts who have moved roles, and an employee finder that lists people at a target company. If either sits in your workflow, that is a reason to keep it.

Developer and AI-agent tooling. LeadMagic ships an MCP server, a CLI/TUI and native Clay, Apollo, Smartlead and Zapier integrations, so it drops into agent workflows and terminals without glue code. WizLeads connects over a REST API that you wire up yourself.

Team accounts with a shared pool. LeadMagic supports team organisations of up to 20 seats drawing on one shared credit pool with per-user consumption logs. WizLeads has no team-member feature, so shared use means sharing one account.

Frequently asked questions

On our 1,000-lead benchmark — identical input to seven finders, one neutral SMTP verifier, April 2026 — LeadMagic returned 477 emails of which 464 passed verification, a 46.4% find rate. WizLeads returned 670, all of which passed.

LeadMagic charges one credit per valid email. The Essential plan is $99 a month for 5,000 credits, so a 10,000-email job in one cycle needs the Growth plan at $249 a month for 20,000 credits, an effective $0.0124 per email. WizLeads delivers the same 10,000 found emails for $89.

On Essential and above, yes — credits bank up to two months, or 2x your monthly allocation. The $49.99 Basic plan resets every cycle with no rollover. WizLeads credits roll over for one month on monthly plans and three months on quarterly plans.

It only charges for valid results, but validation is a separate endpoint at 0.25 credits per address. On our 1,000-lead benchmark, 13 of the 477 emails LeadMagic returned failed independent verification. WizLeads verifies inside enrichment, so found and valid are the same number.

No, and neither does WizLeads. LeadMagic only deducts credits on successful results, which is the same charge-on-find model WizLeads uses. The difference is the rate per hit and how many hits each returns from the same list.

For email enrichment at volume, WizLeads returns 44% more usable emails per 1,000 leads, costs less per found email, tags Secure Email Gateways, and scrapes Sales Navigator without a LinkedIn account. LeadMagic is the better fit if you need 15+ enrichment endpoints from one key, MCP and CLI tooling for agent workflows, or team accounts with a shared credit pool.

Yes, over the WizLeads REST API — the docs live at wizleads.io/api. The find-email and verify-email endpoints slot into a waterfall as an HTTP step in Clay, n8n, Zapier or Make. There is no native connector, so you are wiring an API call rather than picking WizLeads from a menu.